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Monthly Archives: February 2011

Marketers still not convinced by social media

Rachel Wheeler Archive
Email marketing is a more effective medium for building brand awareness and driving sales than social media platforms.

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SMEs harbor data security issues

Rachel Wheeler Archive
Data security issues continue to plague a significant number of small businesses, new research has found.

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Cloud computing helps give small businesses a 'competitive edge'

Rachel Wheeler Archive
Smaller businesses are getting a competitive edge over their larger counterparts thanks to safe and efficient data management services in the cloud, it has been suggested.

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Data quality issues still remain for US organizations

Rachel Wheeler Archive
Many organizations are still struggling with data quality problems, despite having efficient data management strategies in place to counter this.

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Social media should be 'incorporated' in to marketing campaigns

Rachel Wheeler Archive
Social media marketing should be done in conjunction with other communication methods, one media consulting agency has claimed.

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Data growth causing headaches for IT leaders

Rachel Wheeler Archive
IT business leaders are facing the "perfect storm", with rapid data growth meaning that organizations are being forced to re-evaluate their information management and archiving systems.

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Email marketing can be used to 'build relationships'

Rachel Wheeler Archive
US marketers may be tempted to implement email marketing initiatives following the recent comments of one industry expert.

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BI market set for 9.7% growth

Rachel Wheeler Archive
Globally the market for business intelligence (BI) software will grow by 9.7 per cent in 2011, according to Gartner's latest enterprise technology forecast.

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Marketers turn to more channels to advertise services

Rachel Wheeler Archive
US-based organizations are increasingly turning to more and more channels than ever before, with marketers turning to mobile, email, the web, social media and print.

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Email marketing 'one of the most effective' communication channels

Rachel Wheeler Archive
Email marketing is one of the most effective methods that businesses can use to stay in contact with their customers, the results of a recent survey have suggested.

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