Email marketing is a more effective medium for building brand awareness and driving sales than social media platforms.
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Data security issues continue to plague a significant number of small businesses, new research has found.
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Smaller businesses are getting a competitive edge over their larger counterparts thanks to safe and efficient data management services in the cloud, it has been suggested.
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Many organizations are still struggling with data quality problems, despite having efficient data management strategies in place to counter this.
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Social media marketing should be done in conjunction with other communication methods, one media consulting agency has claimed.
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IT business leaders are facing the "perfect storm", with rapid data growth meaning that organizations are being forced to re-evaluate their information management and archiving systems.
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US marketers may be tempted to implement email marketing initiatives following the recent comments of one industry expert.
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Globally the market for business intelligence (BI) software will grow by 9.7 per cent in 2011, according to Gartner's latest enterprise technology forecast.
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US-based organizations are increasingly turning to more and more channels than ever before, with marketers turning to mobile, email, the web, social media and print.
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Email marketing is one of the most effective methods that businesses can use to stay in contact with their customers, the results of a recent survey have suggested.
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