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Monthly Archives: February 2011

Optimize direct mail in every way, marketers told

Rachel Wheeler Archive
US marketers hoping to take advantage of direct mail services have been reminded of the importance that optimizing their correspondence "in every possible way" has.

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'Top-down and ground-up' approach should be taken to data quality

Rachel Wheeler Archive
Organizations should look to view data quality issues as both a top-down and ground-up issue if they want to tackle problems, an expert has suggested.

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Marketers urged to adopt 'personal' approach to email

Rachel Wheeler Archive
US marketers hoping to utilize email marketing as a means of communication with their customers should ensure that they adopt a more personal approach.

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Company-wide data quality measures are needed

Rachel Wheeler Archive
Businesses need to ensure that they implement a company-wide data quality policy to avoid storing multiple records on their databases.

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Consumers 'turned off' by mobile advertising

Rachel Wheeler Archive
New research has highlighted the ineffectiveness of adverts sent to consumers' mobile devices, with many finding them to be "intrusive".

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Consumers prefer email marketing communications over social media

Rachel Wheeler Archive
Email marketing initiatives have been found to be more effective than social media at driving traffic to websites, the latest research claims.

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Direct marketing will 'increase in importance'

Rachel Wheeler Archive
New sources of data and insight mean that US marketers will continue to shift towards direct marketing in the coming years, a new report has found.

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Trust is the 'Achilles heel' for cloud adoption

Rachel Wheeler Archive
Concerns surrounding the security of cloud computing are still weighing heavily on the minds of IT leaders and having a negative impact on uptake, industry professionals have claimed.

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Email marketing has 'unlimited potential'

Rachel Wheeler Archive
When integrated with social media, email marketing appears to have "unlimited potential" to tap into a customer base, it has been suggested.

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Email marketing 'is not dead'

Rachel Wheeler Archive
Marketers planning to utilize online address verification software may be interested in the latest comments from a handful of experts.

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