Skip to main content

Monthly Archives: February 2011

Think about design, email marketing execs told

Rachel Wheeler Archive
Marketing executives thinking of utilizing address verification tools have been advised about the importance of making their correspondence design consistent.

Read more

Personalization 'important' to email marketing campaigns

Rachel Wheeler Archive
Personalized, targeted, relevant and triggered emails are becoming ever more important to organizations hoping to communicate with their customers.

Read more

Mobile marketing set for rapid growth

Rachel Wheeler Archive
A growing number of organizations are hoping to utilize mobile marketing initiatives in the coming year, new research has found.

Read more

Businesses adopting 'disciplined' approach to data

Rachel Wheeler Archive
An increasing number of organizations are adopting a disciplined approach to data management, it has been suggested.

Read more