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Monthly Archives: April 2011

CRM systems 'need to adapt'

Rachel Wheeler

April 28, 2011

Archive

As businesses look to adapt to an ever-changing marketplace, customer relationship management (CRM) solutions are being forced to develop accordingly.

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Email marketers offered 'tips for success'

Rachel Wheeler

April 28, 2011

Archive

Marketing professionals hoping to make the most out of their email communications with customers have been told to stick to three simple rules for the greatest success.

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SaaS holds many benefits for smaller firms

Rachel Wheeler

April 28, 2011

Archive

As well as the cost-saving benefits that hosted data management offers businesses, smaller enterprises adopting the model are likely to free up overworked IT departments.

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SMEs fail to take advantage of the cloud, study finds

Rachel Wheeler

April 27, 2011

Archive

Despite its well-documented cost-saving benefits, a surprising number of small and medium enterprises (SMEs) are failing to take advantage of internet-based software, storage and database marketing services.

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Restaurants encouraged to utilize direct mail

Rachel Wheeler

April 26, 2011

Archive

Restaurants looking to improve their marketing programs have been told that direct mail is the perfect medium to complement their business, Restaurantnews.com reported.

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Multicultural messages beneficial for marketers

Rachel Wheeler

April 26, 2011

Archive

Organizations have been encouraged to spend part of their marketing budget on ensuring that their customer communication campaigns translate to multicultural markets.

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Education marketers constantly 'in demand'

Rachel Wheeler

April 26, 2011

Archive

Marketing professionals working within the US education sector are increasingly finding that they are required to promote their messages all-year round.

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US companies look to increase cloud adoption

Rachel Wheeler

April 21, 2011

Archive

An increasing number of North American organizations are looking to increase their budgets to accommodate an investment in cloud computing technologies.

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Direct mail 'must be correctly targeted'

Rachel Wheeler

April 21, 2011

Archive

Organizations looking to get the biggest return on investment from their direct mail campaigns have been reminded about the importance of correctly targeting consumers.

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Email marketers face 'stiff competition'

Rachel Wheeler

April 21, 2011

Archive

Email marketers have been reminded about the tough competition they face to get their message heard in an increasingly competitive environment.

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