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Monthly Archives: April 2011

Mailing lists are ‘an effective tool’ for marketers

Rachel Wheeler Archive
Organizations hoping to improve their customer communication through the use of direct mail have been told to take advantage of mailing lists.

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USPS seeks to prove direct mail’s effectiveness

Rachel Wheeler Archive
US-based direct mailers may be interested to learn about a new promotion being run by the United States Postal Services (USPS).

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Marketing mediums carry different weight, expert says

Rachel Wheeler Archive
Direct mail still has “high value” when it comes to customer communications, it has been claimed.

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‘Relationships’ most important part of CRM

Rachel Wheeler Archive
Relationships have been described as the “most important” aspect of CRM, organizations have been told.

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Now is a good time to invest in CRM, businesses told

Rachel Wheeler Archive
Businesses have been encouraged to adopt customer relationship management (CRM) solutions in order to improve relationships with their consumers.

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Advertising spend down, report shows

Rachel Wheeler Archive
New figures have revealed that the amount organizations plan to spend on advertising fell overall during the first quarter of 2011.

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Financial advisors look for CRM solutions

Rachel Wheeler Archive
Financial advisors are more reliant on customer relationship management (CRM) systems than ever before.

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Social media and gaming platforms are 'perfect for customer engagement'

Rachel Wheeler Archive
Businesses looking for an innovative method of communicating with their customers may be interested in the recent comments of one social media and PR company.

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Companies urged to cut data management costs

Rachel Wheeler Archive
Organizations are increasingly overpaying when it comes to data center implementation, it has been claimed.

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Social media and email 'must be used in tandem'

Rachel Wheeler Archive
Marketers hoping to engage their customers through effective customer communication have been told to blend email marketing and social media.

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