Concerns surrounding the implementation of cloud computing technologies can be managed if organizations pay close attention to the potential risks.
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Despite a widespread belief that mobile shopping is set to be one of the largest growth areas in the coming year, an alarming number of firms do not have a strategy in place to address it.
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Businesses thinking about purchasing a new customer relationship management (CRM) system may be interested in the recent comments of one expert.
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A growing number of organizations are looking to increase their spending on digital communications channels in the coming year.
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Wealth management firms plan to increase their spending on CRM systems by eight per cent over the coming five-year period, it has been claimed.
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Spending on search marketing in the US is expected to grow by 15 per cent over the course of this year, new research has found.
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Despite its global reach and apparent importance as a marketing platform, a new report has suggested that in its current form Facebook is not an effective medium for driving ecommerce sales.
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While higher gas prices will impact on the overall economic recovery in the US, they are expected to contribute to a growth in the level of ecommerce activity.
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Businesses looking to improve their ecommerce operations have be told to focus on delivery and logistics.
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Marketing professionals in the US are being forced to alter their data collection strategies following a recent ruling from the California Supreme Court.
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