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Monthly Archives: April 2011

Businesses told to 'manage risk' in cloud computing

Rachel Wheeler Archive
Concerns surrounding the implementation of cloud computing technologies can be managed if organizations pay close attention to the potential risks.

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Organizations not planning for increase in m-commerce

Rachel Wheeler Archive
Despite a widespread belief that mobile shopping is set to be one of the largest growth areas in the coming year, an alarming number of firms do not have a strategy in place to address it.

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Focus on mobility with CRM systems, expert claims

Rachel Wheeler Archive
Businesses thinking about purchasing a new customer relationship management (CRM) system may be interested in the recent comments of one expert.

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Digital communications growing in popularity

Rachel Wheeler Archive
A growing number of organizations are looking to increase their spending on digital communications channels in the coming year.

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Wealth management firms to up spend on CRM

Rachel Wheeler Archive
Wealth management firms plan to increase their spending on CRM systems by eight per cent over the coming five-year period, it has been claimed.

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Search marketing growth driven by increase in ecommerce activity

Rachel Wheeler Archive
Spending on search marketing in the US is expected to grow by 15 per cent over the course of this year, new research has found.

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Facebook 'not effective' at driving ecommerce sales

Rachel Wheeler Archive
Despite its global reach and apparent importance as a marketing platform, a new report has suggested that in its current form Facebook is not an effective medium for driving ecommerce sales.

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Higher gas prices to boost ecommerce activity

Rachel Wheeler Archive
While higher gas prices will impact on the overall economic recovery in the US, they are expected to contribute to a growth in the level of ecommerce activity.

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Online retailers urged to focus on 'delivery and logistics'

Rachel Wheeler Archive
Businesses looking to improve their ecommerce operations have be told to focus on delivery and logistics.

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US marketers forced to adapt data collection methods

Rachel Wheeler Archive
Marketing professionals in the US are being forced to alter their data collection strategies following a recent ruling from the California Supreme Court.

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