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Monthly Archives: August 2011

Infrastructure reviews 'do not have to be daunting'

Rachel Wheeler Archive
Infrastructure reviews may seem daunting, but they can help companies improve data management in the long run.

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Business growth 'can impact data quality'

Rachel Wheeler Archive
Data quality must be constantly reassessed as a company grows, according to one expert.

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Tablet introduction 'requires data management rethink'

Rachel Wheeler Archive
The introduction of tablet devices a business should prompt a data management rethink, according to a law expert.

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SEM and SEO produce best marketing results, expert says

Rachel Wheeler Archive
Online retailers should use SEO and SEM in combination to get the best results from their marketing budgets, it is suggested.

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Social media 'helps companies improve customer relations'

Rachel Wheeler Archive
Twitter and Facebook can help companies keep consumers updated and improve the customer experience, it is suggested.

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Direct marketing producing results for US firms

Rachel Wheeler Archive
Direct Marketing activity continues to produce results for US online merchants, a study has shown.

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Direct mailing 'still relevant for online retailers'

Rachel Wheeler Archive
Direct mailing is still highly relevant for online marketers, it is claimed.

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Flexible futures with unified storage

Rachel Wheeler Archive
Unified storage allows a company to be more flexible with its data management plans, it is claimed.

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OK claims data quality failures have affected test scores

Rachel Wheeler Archive
Data quality failures have led to school in Oklahoma receiving unreliable test scores, it has been suggested.

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Banks urged to improve customer experience

Rachel Wheeler Archive
Banks must act quickly to improve the customer experience, according to an expert.

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