Businesses that are planning to start an email marketing campaign have been urged to make sure their messages are interesting to recipients straight away.
According to Carol Lustig of marketing specialist Media One, a company must outline its intent at the very start of an email, Campaigns & Elections magazine reports.
Organizations in all sectors must know how to stop data breaches from occurring, experts have insisted.
According to the National Cyber Security Alliance (NCSA), groups need to take an "active role in learning safe practices and behaviors" so sensitive information remains secure.
Businesses that require employees to use smartphones could benefit from tightening up their security procedures after the devices were flagged up as a potential target for criminals.
According to Get Safe Online, high-end mobile handsets are comparable to many desktop PCs.
Almost one-third of organizations plan to use or have already implemented cloud computing services to improve their business intelligence (BI) functions, according to new research.
Gartner's study indicated that the appeal of both cloud and software-as-a-service (SaaS) offerings is growing as companies seek an alternative to on-premises solutions that may be costly to run and difficult to maintain.