Small to medium-sized enterprises (SMEs) could lose money if they fail to execute a marketing strategy properly, an expert has warned.
According to accountant and international conference speaker Mike Ogilvie, a promotional campaign can be a "massive profit robber" if a firm has not grasped the basics.
Companies that use email marketing to engage with consumers have been urged to integrate them into their overall online promotional strategy.
According to Kate Adamson, global branding and marketing strategist, emails are still a good way of relaying information to customers.
The upcoming Data Privacy Day is being backed by many different organizations, it has been revealed.
According to the National Cyber Security Alliance (NCSA), the event on January 28th has attracted "widespread support" around the world.