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Monthly Archives: January 2012

SMEs 'need to get marketing basics right'

Rachel Wheeler Archive

Small to medium-sized enterprises (SMEs) could lose money if they fail to execute a marketing strategy properly, an expert has warned.

According to accountant and international conference speaker Mike Ogilvie, a promotional campaign can be a "massive profit robber" if a firm has not grasped the basics.

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Email marketing 'should form part of wider online strategy'

Rachel Wheeler Archive

Companies that use email marketing to engage with consumers have been urged to integrate them into their overall online promotional strategy.

According to Kate Adamson, global branding and marketing strategist, emails are still a good way of relaying information to customers.

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Data Privacy Day 'attracting widespread support'

Rachel Wheeler Archive

The upcoming Data Privacy Day is being backed by many different organizations, it has been revealed.

According to the National Cyber Security Alliance (NCSA), the event on January 28th has attracted "widespread support" around the world.

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Get to know your audience, says marketing expert

Rachel Wheeler Archive
Knowing the target audience is key to starting a profitable retail marketing strategy, it is claimed.

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Data management switching to 'agile and flexible' cloud

Rachel Wheeler Archive
Businesses are switching their data management to the cloud to take advantage of its "agility and flexibility.

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Switching data to the cloud 'can save on energy costs'

Rachel Wheeler Archive
Companies can significantly reduce their energy usage by switching data management processes to a cloud network, an expert suggests.

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Facebook cost-per-click rates rise in December

Rachel Wheeler Archive
Cost-per-click costs on Facebook have risen - but not if you keep traffic on the site.

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Energy spent on data management a mystery to small firms

Rachel Wheeler Archive
Small firms need to pay more attention to how much energy their data management processes use up.

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Retailers urged to consider their email marketing options

Rachel Wheeler Archive
Email marketing can be highly effective in driving sales when it is done well.

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Companies urged to look at their data recovery plans

Rachel Wheeler Archive
Disaster recovery plans for data management are especially important for small firms, it is claimed.

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