March 2012 | Experian

Data 'becoming crucial to marketing'

Data is becoming an increasingly important aspect of marketing, according to an expert.

Cloud computing take-up rates are higher in the US than in other parts of the world, according to a new report.

Companies have been urged to enter into a "meaningful" dialogue with customers.

Citi has moved to dispel the notion that SMEs will find online marketing prohibitively expensive.

Many businesses would like to embrace new types of marketing, according to a study.

The nature of marketing is changing significantly, a new study has concluded.

Companies have been advised not to overlook their online security.

Many data breaches are occurring as a result of negligence, according to a new study.

Businesses have been encouraged to ensure their email address list is accurate before launching a marketing campaign.

The US and the European Union has insisted they are committed to data protection and privacy.