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Monthly Archives: March 2012

Data 'becoming crucial to marketing'

Rachel Wheeler Archive
Data is becoming an increasingly important aspect of marketing, according to an expert.

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US outpaces other regions in cloud computing take-up

Rachel Wheeler Archive
Cloud computing take-up rates are higher in the US than in other parts of the world, according to a new report.

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Businesses 'must encourage meaningful dialogue with consumers'

Rachel Wheeler Archive
Companies have been urged to enter into a "meaningful" dialogue with customers.

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Online marketing 'is not expensive for SMEs'

Rachel Wheeler Archive
Citi has moved to dispel the notion that SMEs will find online marketing prohibitively expensive.

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Businesses keen to diversify marketing mix

Rachel Wheeler Archive
Many businesses would like to embrace new types of marketing, according to a study.

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Marketing undergoing 'creative reinvention'

Rachel Wheeler Archive
The nature of marketing is changing significantly, a new study has concluded.

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Businesses 'must take online security seriously'

Rachel Wheeler Archive
Companies have been advised not to overlook their online security.

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Negligence 'a factor in many data breaches'

Rachel Wheeler Archive
Many data breaches are occurring as a result of negligence, according to a new study.

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Email address list 'must be accurate'

Rachel Wheeler Archive
Businesses have been encouraged to ensure their email address list is accurate before launching a marketing campaign.

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US and EU stress commitment to data security

Rachel Wheeler Archive
The US and the European Union has insisted they are committed to data protection and privacy.

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