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Monthly Archives: March 2012

Email marketers urged to consider data security

Rachel Wheeler Archive
Data security needs to be a priority for companies that use email marketing, Econsultancy has stated.

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Many companies 'failing to test email marketing campaigns'

Rachel Wheeler Archive
Businesses that use email marketing often fail to test their campaign on a regular basis, according to a new report.

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Businesses urged to continue using email marketing

Rachel Wheeler Archive
Email marketing is still a good way of targeting consumers, according to experts.

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Data loss 'can lead to reputational damage'

Rachel Wheeler Archive
Businesses have been warned their public standing could suffer if they are involved in a data breach.

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Consumer concerns about data security and privacy 'are growing'

Rachel Wheeler Archive
The public are becoming increasingly concerned about the issue of data security and privacy.

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Cloud computing market tipped to grow

Rachel Wheeler Archive
The global cloud computing sector is set to keep expanding, according to an expert.

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Companies 'must prove they are the best in their field'

Rachel Wheeler Archive
Businesses have been urged to demonstrate their skills and expertise in a marketing campaign.

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Poor data security 'can repel customers'

Rachel Wheeler Archive
Businesses have been warned customers can be put off brands if they have been involved in data security breaches.

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Big Data market tipped to keep expanding

Rachel Wheeler Archive
The global Big Data market looks likely to continue growing over the next few years, according to a new forecast.

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Businesses 'putting themselves at risk after data breach'

Rachel Wheeler Archive
Many businesses do not have a strategy in place to deal with a data breach, according to a new study.

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