A new study by AIIM found that many businesses are preparing for the advent of big data and more than half of survey respondents plan to invest in consultancy services, hardware or software in the next three years to make use of the information.
In today's multichannel business world, call centers need to be capable of both postal address verification and email validation. It's an important aspect of customer service, and can be useful whether your employees are looking up a client record or launching a direct marketing campaign.
Technological advances have made it possible for companies in the financial, healthcare and retail industries to learn even more about their customers and use that insight to improve the level of service they deliver.
Businesses will need to spend less time on the collection and storage of data and focus more on how they will structure their databases, avoid data silos and ensure they are able to actually derive knowledge from what they have gathered.