Skip to main content

Monthly Archives: June 2012

Big data presents new venue, same requirements for data quality

Rachel Wheeler Archive
While there may be a temptation to treat new and different technology as separate from the regulations and best practices governing the rest of a company's data, governance and data quality are still important.

Read more

Data quality central to realizing Big Data's value

Rachel Wheeler Archive
Many companies are embracing Big Data as the solution to their marketing challenges, but the bigger discussion should be centered on ensuring the quality of that information and interpreting it for business use, particularly marketing.

Read more

Data quality important to call centers

Rachel Wheeler Archive
Call center interactions are becoming more data-centric. Customers have come to expect a level of personalization and service regarding difficult issues that calls for collection and use of data.

Read more

For business and social purposes, direct mail boosts awareness

Rachel Wheeler Archive
With the help of direct mail, a group may be able to spread the word about an issue and mobilize more people to fight for it.

Read more

Testing direct mail on a budget

Rachel Wheeler Archive
Testing direct mail variations - design, demographic, message, etc - can provide insights that bring promotional efforts to a higher level of effectiveness.

Read more

Financial data not stored effectively

Rachel Wheeler Archive
Companies' information is stored in small systems split up among individual departments rather than in enterprise-wide silos. Segmented data could get in the way of data quality efforts and make information use slower.

Read more

Healthcare and data management

Rachel Wheeler Archive
When information is stored across a number of separate databases, data quality problems can arise.

Read more

Data quality vital in investing

Rachel Wheeler Archive
An expert stated that cleansing and storing data carefully has never been given enough emphasis in investing, though it has been an acknowledged issue for a decade.

Read more

In e-commerce, don't let email address verification slip

Rachel Wheeler Archive
Many e-commerce merchants benefit from the fact that they can sell to customers around the globe, but they need to have strong email marketing strategies in order to reach consumers.

Read more

Financiers embrace chief data officer role

Rachel Wheeler Archive
Maintaining data quality can be a major challenge for companies in any industry, but it is especially hard for the financial services sector, which gathers vast amounts of information on a daily basis.

Read more