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Monthly Archives: June 2012

Marketers require data quality

Rachel Wheeler Archive
Marketing executives are excited to have big data available but concerned about data quality and management issues.

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Make marketing budgets go further with data quality

Rachel Wheeler Archive
Marketing budgets are often tight, with the expectation that a company should achieve major results with a small investment.

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Tapping Big Data's strengths, avoiding data quality weaknesses

Rachel Wheeler Archive
While Big Data promises a new and more intelligent means of marketing, serving customers, tracking financial and healthcare information and more, it will fail to deliver without data quality, USA Today reports.

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Healthcare data retrieval becoming faster, more accurate

Rachel Wheeler Archive
Data quality varies widely between hospitals, with a strong effect on the data's usefulness.

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Email list management can lead to more customers

Rachel Wheeler Archive
Sending emails to your existing customers is a great way to keep in contact, to alert them to new deals and discounts and make sure they don't forget about your presence. But the only way to grow the business and increase sales is through managing and expanding your email lists.

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Email verification services can help marketing initiatives

Rachel Wheeler Archive
Companies can continue to enjoy the effectiveness of email marketing if they properly plan their communications and avoid overwhelming customers with too many emails or duplicates of the same message.

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Analytics spreads, increases data quality needs

Rachel Wheeler Archive
Executives are desperate to refine their decision-making strategies. Companies using information as a guide in important business cases could rise or fall on the quality of their information.

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Creating a more data quality-friendly environment

Rachel Wheeler Archive
A growing number of company leaders are identifying data as a core component of their growth and performance improvement. Yet data quality still seems to be missing from their discussions, Loraine Lawson writes for IT Business Edge.

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HR data quality key to process success

Rachel Wheeler Archive
HR processes are likely to fail unless companies carefully tend to the data underlying the systems.

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CEOs need to invest in data quality, analytics

Rachel Wheeler Archive
The finance industry has always been big on numbers, and the rise of Big Data presents the sector with even more of an opportunity to get insight on its markets and customers.

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