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Monthly Archives: June 2012

Expert: Tackle data quality "head on

Rachel Wheeler Archive
Addressing data quality is a vital concern in business, no matter the industry.

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Merge channels with QR codes and direct mail

Rachel Wheeler Archive
It's likely that many companies already run multichannel marketing campaigns, using address verification and email validation software to keep track of their customers' contact information and send them materials through their preferred communication methods.

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Report: Worldwide mobile commerce users to exceed 212 million in 2012

Rachel Wheeler Archive
A recent report by research firm Gartner revealed that global mobile payment transactions will value more than $171 billion in 2012, up from only slightly less than $106 billion in 2011.

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Data quality issues sometimes overlooked

Rachel Wheeler Archive
The new status quo of data as an integral component of numerous fields has not made companies aware of the need for data quality.

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With greater data collection capabilities, quality becomes paramount

Rachel Wheeler Archive
The speed of collection and volume of data in the current business world is creating major challenges for enterprises in every sector.

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Mobile commerce market driven by consumer trends

Rachel Wheeler Archive
Olivier Ropars, the senior director of mobile commerce at eBay in Europe, recently said there are several trends that will likely impact the mobile market, according to the Guardian.

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Generate a high ROI through digital, email marketing

Rachel Wheeler Archive
According to a study from the CMO Council, Acceleration and the Digital Marketing Performance Institute, more businesses should be looking for ways to readjust their advertising efforts.

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