Companies can become stronger on the back of tenacious data quality efforts. These programs may not be "sexy," stated industry Jamie Yap, but they are absolutely vital to the continued success of efforts in several areas.
Businesses are looking on anxiously as the potential of Big Data mounts. It can be gleaned from clicks and hovers on businesses' websites, captured at the point-of-sale or recorded when a customer signs up for a loyalty program.
Poor data quality could derail a store's relocation efforts. When ordering and restock decisions are made by examining customer loyalty information, it could be a serious blow to a retailer if that data is inaccurate or incomplete.
Marketing teams have continued to launch email marketing campaigns in addition to their direct mail efforts, since it's often cheaper to send electronic messages than to cover the costs of printing and postage.