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Monthly Archives: July 2012

Data quality vital, not flashy

Rachel Wheeler

July 31, 2012

Archive

Companies can become stronger on the back of tenacious data quality efforts. These programs may not be "sexy," stated industry Jamie Yap, but they are absolutely vital to the continued success of efforts in several areas.

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Data quality a team sport for businesses

Rachel Wheeler

July 31, 2012

Archive

Businesses are looking on anxiously as the potential of Big Data mounts. It can be gleaned from clicks and hovers on businesses' websites, captured at the point-of-sale or recorded when a customer signs up for a loyalty program.

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Retailer data remains important

Rachel Wheeler

July 31, 2012

Archive

Poor data quality could derail a store's relocation efforts. When ordering and restock decisions are made by examining customer loyalty information, it could be a serious blow to a retailer if that data is inaccurate or incomplete.

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Marketers can drive email campaign ROI with a personalized approach

Rachel Wheeler

July 31, 2012

Archive

Marketing teams have continued to launch email marketing campaigns in addition to their direct mail efforts, since it's often cheaper to send electronic messages than to cover the costs of printing and postage.

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Insurers looking to improve data quality

Rachel Wheeler

July 31, 2012

Archive

Data should be collected to help insurance companies better meet the needs of their customers, reports Property Casualty 360.

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Medical data quality found lacking

Rachel Wheeler

July 30, 2012

Archive

The healthcare industry is dependent on data to self-regulate and become more effective treating ailments. Unfortunately, the quality of results being reported by medical practices may be quite low.

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Healthcare providers can use data quality verification to reach patients

Rachel Wheeler

July 30, 2012

Archive

While many practices are getting on board with email messages and social networking to reach out to new customers, some might find direct mail is most effective.

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Healthcare industry losing money through poor data management

Richard Jones

July 30, 2012

Archive

The healthcare industry has a lot at stake when it comes to managing and verifying data quality.

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Insurers expected to re-commit to analytics

Rachel Wheeler

July 30, 2012

Archive

The insurance industry will soon be the site of rapid investment in more data quality efforts.

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Data quality can be explained in value terms

Rachel Wheeler

July 27, 2012

Archive

It is vital that companies encourage a climate that incorporates the use of data quality tools.

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