Faced with the competition of ecommerce companies that have easy access to customer analytics generated by clicks and hovers, brick-and-mortar businesses are looking for new ways to capture data about consumers.
Keeping data quality high and making sure information is available when it is needed are vital components of business strategy. A focused governance program could be the answer to many companies' problems.
Big data is all the buzz within companies this year. Leaders and marketers are clamoring after the analytics that can help them anticipate which products will be the next big hit, or where new store locations will be most successful
Making sure data quality of internal files is high is vital for keeping corporate plans on track. If there is one data management procedure more important, however, it is cleansing and checking information released to the general public.
Transparency in government spending loses prestige if the data quality is poor. Constituents could become suspicious of information from federal agencies if it requires constant corrections or does not hold up to scrutiny.