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Monthly Archives: September 2012

Big data can help retailers take the lead this holiday season

Rachel Wheeler Archive
The retail marketplace has become extremely competitive as brands work to keep their customers from turning to competitors or going online in search of the lowest prices.

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Mitt Romney uses data mining for enhanced donor management

Rachel Wheeler Archive
It was recently reported by The Associated Press that Mitt Romney has been using a method of data mining that sifts through information to identify prospective donors.

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Retailers clamoring for big data may first need to firm-up grasp

Rachel Wheeler Archive
This will likely change in the near future, since companies across industries are anticipating big data benefits, such as data-driven decision making and greater insight into data.

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In defense of managing data

Rachel Wheeler Archive
The economy has not yet reached full speed following the most recent recession, meaning processes that can be cut are likely on the chopping block. Data management has several important qualities to recommend it.

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Improving contact lists can bolster financial stability

Rachel Wheeler Archive
There is a looming concern about companies' financial stability heading into 2013, according to Business 2 Community.

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Data quality efforts can harness disparate processes

Paul Newman Archive
Organizations should incorporate a profiling step into their data management efforts, combining tools commonly considered part of an analytics program with cleansing processes.

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Are consumer concerns about big data warranted?

Rachel Wheeler Archive
A significant aspect of big data uses information to help businesses gain a better understanding about consumers, specifically pertaining to their needs and desires.

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Social media data represents new frontier

Rachel Wheeler Archive
The facts gleaned from social sites are often unstructured and stored in the form of text. Companies can now use this information without sampling small segments or changing its format, meaning it is time to develop data quality and fitness for use metrics.

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A picture of big data worth more than a thousand definitions?

Rachel Wheeler Archive
Big data has become a big deal for companies, spanning industries from marketing teams to healthcare providers.

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Increasing data volumes lead to new thinking

Rachel Wheeler Archive
The process of data management has changed in recent years due to the nature of information itself changing.

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