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Monthly Archives: October 2012

In big data era, governance still important

Rachel Wheeler Archive
Companies are unlikely to entirely change the way they organize their analytics practices when given access to new sources of figures.

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Insurance companies looking to reduce risks through big data plans

Rachel Wheeler Archive
Big data has been touted as an all-around solution that can help companies strike while the iron is hot, or even sooner - while it is still heating up - in order to gain an edge on the competition.

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Companies need to go beyond elementary big data plans

Rachel Wheeler Archive
When launching big data plans, it's important for companies to move forward with specific goals in mind and keep an eye on data quality.

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Data presents many challenges

Rachel Wheeler Archive
Firms often do the wrong thing with their data reserves, using automated processes to solve problems that need the touch of human insight and vice versa.

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Big data to help airlines understand passengers better

Rachel Wheeler Archive
Marketers are eager to take advantage of big data, which they anticipate will allow them to better understand - and ultimately, anticipate - customers' needs and desires.

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Email marketers fret over data quality

Rachel Wheeler Archive
Managing a list of consumer contacts for email marketing is a delicate art. Sellers do not want to inundate their customers with mail but also realize that not using it enough makes it less valuable.

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Companies need to take simple approach toward big data plans

Rachel Wheeler Archive
Big data may seem like the latest and greatest business strategy, but as Bill Franks, chief technology analytics officer for Teradata's global alliance program, explains in a recent post for Smart Data Collective, it's actually an approach that many companies have taken in the past.

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International organizations present data challenges

Rachel Wheeler Archive
Many companies have spread out over the world through long decades of growth. Such firms likely have a wide variety of informational resources. In a modern climate that prizes combining and using that data in one large group, how do they transform themselves?

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Companies overcoming challenges to benefit from big data

Rachel Wheeler Archive
Big data has become a major buzzword for businesses, and for good reason.

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Data quality in finance could mean warehousing

Rachel Wheeler Archive
Programs increasing the integrity and availability of financial information are directly driven by requests from investors and their advisors.

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