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Monthly Archives: October 2012

Data deluge means 'scientists' and marketers need to work together

Rachel Wheeler Archive
Big data is expected to be a game changer across the board.

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PR companies expected to compete in data-driven marketplace

Rachel Wheeler Archive
When it comes time to hire a public relations firm, companies may now be looking at whether or not these professionals use data to inform their work, according to The Guardian.

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Big data projects underfunded

Rachel Wheeler Archive
Company leaders often express their belief that big data represents the future and that such projects are priorities. They will need to begin speaking with their wallets, however.

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Retailers mining customer data for targeted marketing

Rachel Wheeler Archive
Retail data mining no longer relies on loyalty programs.

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