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Monthly Archives: November 2012

Companies can tap social media chatter for better insight

Rachel Wheeler Archive
Marketers who are able to harness social media content and check it for data quality can find valuable insights to improve the returns on their campaigns.

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Data quality keeps low profile

Paul Newman Archive
Though data quality is not a popular or well-hyped tech area, it is one with enormous potential impact on companies' strategies.

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Big data a game changer in election campaigns - reveals insight into voters' picks

Rachel Wheeler Archive
Big data has become an important investment for most companies as they look to benefit from predictive analytics

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More analytics means advanced data management

Richard Jones Archive
Storing data has only grown more vital as analytics becomes a corporate priority.

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Airline data quality issues could disrupt cross-border security pact

Richard Jones Archive
Canadian officials voiced concerns that data quality issues could hinder a border security pact with the United States, The Canadian Press reports.

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Data management in the spotlight

Richard Jones Archive
Big data is all about new ways to use internal and external resources. It is not, however, strictly related to analytics.

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Strong data quality can boost marketing lead generation

Richard Jones Archive
Some companies in B2B industries, such as those in IT, hesitate to launch lead generation campaigns because they worry about inundating themselves with prospects, upholding data quality and facing overly complicated processes.

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Companies using big data to mine social media for positive impacts

Rachel Wheeler Archive
Big data has been touted as a super-solution for business processes. It can help marketers improve the effectiveness of their campaigns, since they can make personalized offers that are more likely to inspire responses.

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Email marketing stays strong

Rachel Wheeler Archive
Email is still a channel with a massive demographic appeal and an important way to reach out to customers.

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Healthcare industry eyes big data for care improvement, cost reduction

Paul Newman Archive
Most businesses are already on the big data bandwagon, as they have subscribed to the idea suggested in a recent eConsultancy article - that we are already past the point of questioning the value of analytics.

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