Big data was one of the most important trends of 2012.
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Healthcare providers are in the midst of a transition away from paper-based technology toward electronic databases that will bring them into the 21st century.
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In a recent article for Media Post, Stephanie Miller highlights the belief that marketing teams must be data management experts as well as creative geniuses if they want their campaigns to be successful.
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The marketing landscape is becoming increasingly complex, especially as consumers continue to use smartphones, tablets and other advanced endpoints that were previously not incorporated into advertising campaigns.
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We are currently in an era defined by growing competition in which companies are battling to earn and retain loyal customers.
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As more organizations come to rely on data to make fact-based decisions, they will also need to verify that data quality remains a top priority.
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As big data initiatives continue to climb the ladder of IT priorities, decision-makers need to ensure the information they collect and use is accurate.
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Data quality issues are derived from a number of sources, including inaccurate entry processes and migrating information to a new storage environment.
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Email marketing continues to be one of the most cost effective ways to reach and retain customers.
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Marketing companies sometimes struggle to determine whether their investments are being used to the greatest potential because of inaccurate data.
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