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Monthly Archives: December 2012

Organizations' big data plans for 2013 depend on data quality

Rachel Wheeler Archive
Big data was one of the most important trends of 2012.

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Healthcare reform aims to clean up data quality

Richard Jones Archive
Healthcare providers are in the midst of a transition away from paper-based technology toward electronic databases that will bring them into the 21st century.

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Data quality essential to marketing personalization strategies

Paul Newman Archive
In a recent article for Media Post, Stephanie Miller highlights the belief that marketing teams must be data management experts as well as creative geniuses if they want their campaigns to be successful.

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Marketers must prioritize database management

Rachel Wheeler Archive
The marketing landscape is becoming increasingly complex, especially as consumers continue to use smartphones, tablets and other advanced endpoints that were previously not incorporated into advertising campaigns.

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Data quality can save customer relationships, trust

Paul Newman Archive
We are currently in an era defined by growing competition in which companies are battling to earn and retain loyal customers.

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Healthcare reform depends on reliable data quality

Rachel Wheeler Archive
As more organizations come to rely on data to make fact-based decisions, they will also need to verify that data quality remains a top priority.

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Data quality, availability grows in importance

Paul Newman Archive
As big data initiatives continue to climb the ladder of IT priorities, decision-makers need to ensure the information they collect and use is accurate.

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Data entry important to quality control

Rachel Wheeler Archive
Data quality issues are derived from a number of sources, including inaccurate entry processes and migrating information to a new storage environment.

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Data quality crucial to email marketing success

Paul Newman Archive
Email marketing continues to be one of the most cost effective ways to reach and retain customers.

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Marketing companies can follow in the footsteps of Santa's data quality tactics

Paul Newman Archive
Marketing companies sometimes struggle to determine whether their investments are being used to the greatest potential because of inaccurate data.

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