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Monthly Archives: January 2013

Email marketers should embrace mobile, ditch generic ads

Richard Jones Archive
The ongoing use of social and mobile solutions is commonly considered to be a driver behind the effectiveness of email advertising campaigns, as decision-makers are able to gain more valuable insight into what consumers are actually looking for.

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Data quality can help keep email marketing messages out of spam folders

Rachel Wheeler Archive
Companies' marketing emails account for approximately 70 percent of all messages that get marked as spam, according to a recent Return Path study.

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Data quality issues get worse when ignored

Paul Newman Archive
Despite the growing number of companies that are investing in big data plans, approximately half of businesses do not have a clear data quality strategy, according to Information Management.

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Big data to excel in 2013

Paul Newman Archive
Big data projects present a significant number of opportunities for companies of all sizes, as analyzing resources provides decision-makers with insight as to what specific tasks need to be done.

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Marketers shouldn't let new challenges impair data quality

Rachel Wheeler Archive
The big data era holds a lot of promise, but it requires many traditional industries to rethink the way they gather information, verify data quality and make decisions.

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Big data needs management, governance policies

Rachel Wheeler Archive
As big data continues to be a major buzzword in the private sector, decision-makers need to plan their initiatives carefully to ensure database management strategies are not overwhelmed by the rapidly growing volume of resources.

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No matter how big it gets, data still demands management and quality checks

Richard Jones Archive
Big data might have been all the buzz in 2012, but it's likely that data quality and management tools will be following not far behind this year as companies realize they need governance to reach their goals, Smart Data Collective reports.

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Data quality checks can reduce errors in healthcare reform

Rachel Wheeler Archive
Patient safety issues represent a huge concern for doctors as healthcare reform continues.

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Data management crucial to marketing success

Richard Jones Archive
Email marketing is essential to attracting, converting and retaining customers, especially as consumers continue to use digital technologies in every aspect of their lives.

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Data quality remains an issue in 2013

Richard Jones Archive
The rapid expansion of information, deployment of mobile strategies and use of social solutions in the private sector are introducing the same data quality concerns that companies faced last year.

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