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Monthly Archives: January 2013

Video-based email marketing grows in mobile era

Paul Newman Archive
All categories of advertising are important, but email strategies are especially crucial for retailers today.

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Context-aware marketing gaining momentum

Rachel Wheeler Archive
Today's rapidly evolving digital landscape is giving retailers new opportunities to develop more accurate marketing campaigns.

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Healthcare needs advanced big data applications

Paul Newman Archive
A recent report by InformationWeek highlighted the growing market for big data, which is driving the need for organizations to adopt advanced applications that can streamline human tasks without jeopardizing security.

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Mobile device adoption to drive IT and data quality spending in 2013

Paul Newman Archive
More than half of consumers in the United States now use smartphones and the number of tablet owners is also quickly rising across demographics.

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Personalized content boost email marketing effectiveness

Paul Newman Archive
In today's highly digital consumer landscape, email marketing is often recognized for it's ability to create loyal customers, boost revenue and support long-term growth.

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Some businesses falling into the big data gap

Rachel Wheeler Archive
Big data proved to be more than a trending term in 2012 and most companies are incorporating it into their strategies as they make their decisions for 2013.

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Integrate cross-channel marketing without compromising data quality

Rachel Wheeler Archive
Reaching out to customers on a single channel might not be enough to get them to click through to landing pages and make purchases anymore.

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Resolving data quality problems crucial to success

Rachel Wheeler Archive
Data quality has grown increasingly important across the private sector, as having accurate, complete and consistent information is key to developing long-term relationships and driving customer satisfaction, regardless of industry.

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Big data to remain a priority in 2013

Paul Newman Archive
Big data was the focal point of the business intelligence market in 2012 and will likely continue to be the priority for many decision-makers this year as well.

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Retailers encouraged to tap into piles of data

Rachel Wheeler Archive
The holiday shopping season is over, which means many retailers are through the busiest time of the year.

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