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Monthly Archives: March 2013

Address management programs leave only the best data behind

Companies are very excited about the prospect of big data because there is a popular belief that more is better.

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Better email delivery rates begin with contact data quality

Some of the cardinal rules in email marketing are that companies should never purchase contact lists, make it difficult for subscribers to opt out or abuse the privilege that comes with possessing a person's email address.

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Companies need more data quality for big data

Big data is often the hottest topic in business circles today, but it will likely progress toward predictive analytics in the future.

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Keeping data quality mistakes out of end-results

It's crucial for big data adopters to fully understand the value of data quality and invest in address management systems to complement their databases.

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Healthcare industry looks to patient data for emergency prevention

Analytics are expected to give physicians better foresight into whether premature infants are susceptible to life-threatening diseases or emergency responders are within range to swiftly reach individuals in emergency situations, assuming users also implement the appropriate data quality measures.

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Purchased contact lists can introduce data quality problems

Speed is of the essence in today's business environment, which often means the quickest draw wins customers' hearts and wallet shares.

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Turning big data wish lists into results

Big data adopters can get hung up on their analytics wish lists and lose sight of whether their information has good data quality and is actually turning into results.

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Use data quality to refine big data results

Companies must be careful putting their trust in advanced analytics if they are not sure about the data quality going in to their systems

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Connecticut community colleges need good data quality to attract and retain students

The Connecticut State Colleges and Universities' Board of Regents for Higher Education announced that it hired a renowned education consulting firm, called Maguire Associates, to harvest and analyze data about its student population so it can combat trends that are impacting student recruitment and retention.

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Retailers looking to customer analytics to improve their bottom lines

Information about consumers' preferences may now be available to retailers that deploy big data strategies and address management platforms for customer analytics.

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