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Monthly Archives: March 2013

Address management programs leave only the best data behind

Rachel Wheeler Archive
Companies are very excited about the prospect of big data because there is a popular belief that more is better.

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Companies need more data quality for big data

Richard Jones Archive
Big data is often the hottest topic in business circles today, but it will likely progress toward predictive analytics in the future.

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Better email delivery rates begin with contact data quality

Paul Newman Archive
Some of the cardinal rules in email marketing are that companies should never purchase contact lists, make it difficult for subscribers to opt out or abuse the privilege that comes with possessing a person's email address.

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Healthcare industry looks to patient data for emergency prevention

Rachel Wheeler Archive
Analytics are expected to give physicians better foresight into whether premature infants are susceptible to life-threatening diseases or emergency responders are within range to swiftly reach individuals in emergency situations, assuming users also implement the appropriate data quality measures.

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Keeping data quality mistakes out of end-results

Rachel Wheeler Archive
It's crucial for big data adopters to fully understand the value of data quality and invest in address management systems to complement their databases.

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Use data quality to refine big data results

Rachel Wheeler Archive
Companies must be careful putting their trust in advanced analytics if they are not sure about the data quality going in to their systems

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Turning big data wish lists into results

Paul Newman Archive
Big data adopters can get hung up on their analytics wish lists and lose sight of whether their information has good data quality and is actually turning into results.

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Purchased contact lists can introduce data quality problems

Rachel Wheeler Archive
Speed is of the essence in today's business environment, which often means the quickest draw wins customers' hearts and wallet shares.

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Optimize your email marketing messages for deliverability

Rachel Wheeler Archive
One thing marketers may not know is that contact data quality can help an email make it to a person's email account or give ISPs a reason to question their reputability.

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Retailers looking to customer analytics to improve their bottom lines

Richard Jones Archive
Information about consumers' preferences may now be available to retailers that deploy big data strategies and address management platforms for customer analytics.

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