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Monthly Archives: March 2013

Assessing the costs of poor data quality

Richard Jones Archive
It may seem difficult to quantify the impact of dirty data quality, but the results are tangible.

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Email verification ensures marketing efforts are successful

Paul Newman Archive
Investing in data quality tools such as address management might seem unappealing at first, but companies benefit in the long run.

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Turn information into insights with data quality

Rachel Wheeler Archive
Companies are investing in data to gather valuable insights, but they might actually get stuck with just information if they don't have data quality tools in place.

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Data quality key to unleashing big data's huge potential

Paul Newman Archive
There is vast potential in big data, but adopters must consider that faster isn't necessarily better if data quality is lacking.

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Getting rid of bad data quality now and in the future

Rachel Wheeler Archive
Bad data quality sneaks in when firms don't have address management programs and other tools to catch errors at the point of entry.

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Data quality problems are expensive and time consuming

Paul Newman Archive
At some point in today's dynamic business environment, companies will need to modernize.

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Email marketing volume and success increased last year

Richard Jones Archive
Improvements in email marketing success may be the result of firms employing smarter technology solutions like contact data quality tools and address management.

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Marketers need address management and other data quality tools to de-silo information

Rachel Wheeler Archive
By gathering information from multiple touch points, checking it for data quality and then analyzing it, companies hope to identify game-changing insights.

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Big data isn't as great without data quality

Rachel Wheeler Archive
Businesses across sectors are clamoring after big data, chasing the carrot of unforeseen insights that can help one company exceed the capabilities of its competitors.

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Better insight requires fast responses and data quality

Paul Newman Archive
New data tactics are enabling companies across sectors to do more with less.

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