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Monthly Archives: March 2013

Insurance companies tap big data for better information about customers

Paul Newman Archive
If companies have data quality measures and other tools like address management platforms, they can reach customers on-the-go with real-time information.

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Big data helps find better sales leads

Paul Newman Archive
Big data is quickly becoming critical in today's marketing environment, as analyzing information gives executives more control over email address management and insight into which consumers may turn into customers.

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IT investments are money down the drain without data quality, says Public Accounts committee

Richard Jones Archive
The Public Accounts Committee, a group within the British House of Commons that is responsible for monitoring spending, recently audited the Ministry of Defence's inventory management and found that data quality is at the root of a supply chain issue.

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Big data quickly becomes the norm

Richard Jones Archive
Big data analytics and other tools provide executives with new approaches to address management and other important marketing components.

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Poor address management can damage cross-channel optimization efforts

Rachel Wheeler Archive
Companies with poor address management tools can completely miss the mark and even alienate customers by extending their marketing across channels.

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Data quality is becoming an important topic in the big data discussion

Richard Jones Archive
As interest in advanced analytics strategies continues to balloon, so does the awareness of data quality.

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Keeping big data projects aligned with long-term objectives

Rachel Wheeler Archive
Although the rapid proliferation of information and digital resources is giving companies a unique opportunity to augment operations and improve customer service, many organizations are encountering challenges because they are not emphasizing the importance of data quality.

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Marketers must have data quality to play in the 'big' league

Paul Newman Archive
However, tapping into new sources of data requires that companies have quality control measures in place, such as address management and deduplication software, that will eliminate inaccurate or outdated content that can impact campaign results.

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Managing information to enhance marketing

Richard Jones Archive
Although data quality is critical when developing a marketing strategy, the rapid proliferation of highly diverse, fast-moving information is making it more difficult for companies to deploy innovative advertising initiatives.

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Email marketing moving to cross-channel initiatives

Rachel Wheeler Archive
Although email address management has always been a challenging component of digital marketing programs in the last several years, it will likely become even more difficult for companies in the coming years due to the proliferation of endpoints.

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