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Monthly Archives: March 2013

Purchased email lists often contain poor contact data quality

Paul Newman Archive
Companies that buy email lists must run the names through address management programs or assume the risks of using poor data quality.

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Customer information can strengthen marketing campaigns

Richard Jones Archive
While there are a number of emerging IT trends that are having a significant influence on the marketing landscape, big data is often the one with the most weight.

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New perspectives can shed light on data quality

Paul Newman Archive
The big data phenomenon is moving forward at full speed, which is great news for companies that want to tap into the petabytes of content being generated on a daily basis, but it may not be as promising for businesses that do not have a grasp on data quality.

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Marketers investing more in digital tools this year

Paul Newman Archive
While the marketplace has become convoluted with numerous solutions and data-centric platforms, there is always one safe way to invest annual budgets - data quality.

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Marketers embracing big data must also take unbiased approach to data quality

Paul Newman Archive
For many marketing teams, a little bit of data is not enough, according to ClickZ.

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Bigger and faster plans require better data quality measures, too

Paul Newman Archive
When data volumes keep getting larger and processing faster, companies must make sure data quality remains a constant.

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Healthcare must adopt tools to reduce big data complexity

Rachel Wheeler Archive
Healthcare organizations will need to consider using advanced data quality tools in the coming years to ensure employees are able to access accurate and timely information.

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Data quality important for decision making

Paul Newman Archive
While effective leaders are often defined by a number of characteristics, the ability to capture information and use it to their firm's advantage is among the most important.

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'Big' ideas might be impacting data quality practices

Paul Newman Archive
Businesses are adopting big data at a quickening pace in order to benefit from its ability to harness vast amounts of data and use them to generate unforeseen insights.

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Public agencies can work together to tackle big data

Paul Newman Archive
As social media, cloud computing and mobile devices continue to change operations within the public sector, executives are looking to implement big data projects to make use of the information generated from these technologies.

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