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Monthly Archives: April 2013

Get your direct marketing campaigns right with address management

Rachel Wheeler

April 22, 2013

Archive

This could be the year of brand advertising, according to a recently released Nielsen report produced in collaboration with Vizu.

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Giving customers a seamless experience no matter where they shop

Paul Newman

April 22, 2013

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When retailers are targeting contemporary shoppers, they may find that maintaining strong data quality for in-store buying preferences is not enough to win customers for life.

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Making the most out of big data investments

Richard Jones

April 19, 2013

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Most business decision makers would agree that data is valuable.

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Organizations looking to clean up mounting healthcare data

Paul Newman

April 19, 2013

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Many industries are turning to data to revolutionize their processes, achieve greater efficiency and identify valuable insights that can boost profitability.

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Strategies for building better contact data lists

Paul Newman

April 18, 2013

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Contact lists are essential to the success of direct mail and email marketing campaigns.

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Is your data smart or just big?

Rachel Wheeler

April 18, 2013

Archive

The analytics strategy is at the heart of most businesses' plans for the next few years, with dreams of velocity, veracity, volume and variety inspiring their investments.

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Why businesses need to be picky about their data quality

Paul Newman

April 18, 2013

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In a recent post for the Obsessive-Compulsive Data Quality blog, Jim Harris discusses the famous request made by former Van Halen singer David Lee Roth

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Retailers with good data quality seeing profit margins rise

Paul Newman

April 17, 2013

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Retailers that have already adopted big data and found ways to deploy it correctly - prompting analysis with meaningful questions and checking the inflow of information for data quality - have started to see the payoff.

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Companies realizing the impacts of data decay

Paul Newman

April 17, 2013

Archive

The buzz about big data's enormous potential might be so loud that it's drowning out other important aspects of information management.

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Break down departmental silos for better data quality, faster answers

Rachel Wheeler

April 17, 2013

Archive

During the past year-and-a-half, big data has surfaced as the most attention-grabbing business strategy because it promises to generate actionable insights through the enormity of its reach.

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