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Monthly Archives: April 2013

Is your data showing you the real picture?

Richard Jones Archive
Data users all rely on having accurate information that creates a clear picture from which they can make actionable decisions.

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Community banks need reliable data management to compete, attract customers

Rachel Wheeler Archive
At this point, it shouldn't come as a surprise that big data is sweeping the world.

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Insurance companies using data collection tools to gain a competitive edge

Paul Newman Archive
Companies that want to leverage these capabilities must be certain they use data collection tools like address management to perform email verification at the point of entry.

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Four ways to clean up your company's data quality

Paul Newman Archive
When the information technology industry first caught wind that data was rapidly gaining interest, mass and speed, they may have been so focused on the potential that they didn't see the ways in which it could possibly get off track.

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Big data success involves finding the gems and ditching the duds

Rachel Wheeler Archive
As a result of the buzz that started in 2012 and carried over into the new year, most companies are aware of big data and the potential benefits it can offer their organizations.

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Universities looking to data for their recruiting strategies

Paul Newman Archive
Organizations are turning to big data so they can use hard facts to advise their decisions rather than relying on the insights of individuals who might have personal stakes in important matters.

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How to create a better contact list

Rachel Wheeler Archive
While we are in an era that's largely defined by social media, e-commerce and smartphones, businesses continue to find that the best way to reach customers is through mail.

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Bad data quality can have serious consequences

Paul Newman Archive
With the 2.5 exabytes of information that are being generated on a daily basis, and flowing into users' platforms, it seems like a reasonable assumption that some of that information will be affected by poor data quality, such as inaccuracies or content that is slightly off the mark.

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Retailers can use address management programs for web-worthy personalization

Paul Newman Archive
The battle between brick-and-mortar retail and ecommerce whittles down to brands' abilities to cater to their customers on a personal level.

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HR professionals making 'big' discoveries with their data deployments

Rachel Wheeler Archive
As business intelligence tactics are applied on a wider scale, it's crucial that companies also incorporate the necessary data quality tools, such as address management, to guarantee that all of the information they used is absolutely accurate.

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