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Monthly Archives: May 2013

How much is data quality worth?

Richard Jones Archive
There's no doubt that when compiling massive clusters of data to analyze in an effort to gain greater wisdom about their industries, companies must emphasize accuracy. There's no substitute for superior data quality - if corporations use address management tools to ensure that their information is updated and verified, they can proceed with confidence toward decisions based on solid business intelligence.

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Access to actionable big data can be fleeting

Rachel Wheeler Archive
With some varieties of social data, there's a big problem to look out for - data can be fleeting, and companies have no way of retaining control of it.

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Data quality important, but shouldn't be overemphasized

Paul Newman Archive
Information Week raises a question in response to the data quality movement. Has all the emphasis on accuracy gone too far? Is it possible that data quality has become overrated?

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Data quality can help healthcare providers save lives

Richard Jones Archive
By gathering information on individuals and using software tools to verify its accuracy, firms of all kinds can glean valuable insights from big data. But perhaps nowhere is data quality more applicable than in healthcare, where it has the potential to save lives.

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'Data philosophers' help firms find meaning in information clusters

Rachel Wheeler Archive
Jim Harris of the OCDQ Blog writes that in addition to data scientists who are able to quickly process and find trends in information, it’s also important to have data “philosophers,” critical thinkers who are able to find true meaning in big data, finding lessons that companies can really act upon.

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Analysts must emphasize speed when drawing insights from data

Richard Jones Archive
Data quality isn’t the only concern. According to Information Management, there’s another equally important value for companies to consider when working with large volumes of information: data velocity.

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Big data analytics help marketers assess customers' lifetime values

Rachel Wheeler Archive
Compiling accurate data on consumers is a valuable pursuit that will help marketers improve their sales numbers, both immediately and in the years ahead. The effects of data quality are far-reaching.

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Big data analytics can bring added efficiency to government

Rachel Wheeler Archive
Mining data on individuals can have a profound effect for companies in all sectors. Whether in retail, marketing, finance or any one of countless other industries, it can be enormously beneficial to compile information on potential customers and use it to find optimized business solutions.

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Data quality is the key to improving healthcare

Richard Jones Archive
The healthcare industry is working to develop specific, individualized methods of treating patients with various ailments. It’s slow going for many firms - the health conditions out there are seemingly infinite, and it’s nearly impossible to find remedies for them all. According to The Boston Globe, though, data quality is one factor that can help the industry develop better solutions for a healthier world.

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Data quality is important in the fight against marketing fraud

Rachel Wheeler Archive
Data quality is an important driving force behind marketers’ technology use. If they aren’t able to use address management solutions to ensure that consumers’ mailing addresses, emails and phone numbers are recorded accurately, then they won’t be able to effectively measure the efficacy of their promotional efforts. They also won’t be able to prevent fraud.

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