Skip to main content
  • Global

Monthly Archives: May 2013

Small-scale data analysis can be just as important as big data

Paul Newman Archive
Many firms emphasize data quality because of the perceived importance of big data - the general consensus is "more is better," and corporate IT departments often work tirelessly to amass as much information on consumers as possible. But lately, another school of thought has begun to emerge. Perhaps size doesn't matter - it's not the amount of information in one's database that counts, but rather, its accuracy and relevance that matters more.

Read more

Companies face many challenges with ensuring data quality

Rachel Wheeler Archive
For companies looking to leverage the use of data into well-informed business decisions, the challenge of ensuring data quality is tremendous. Many firms are compiling banks of information on every consumer they can find, including financial data as well as basic contact information such as street addresses, phone numbers and email addresses. It may seem like a simple matter to install address verification software and zap all inaccurate data, but ensuring quality is complicated process, and it’s one that poses several challenges for big and small companies.

Read more

Companies can use 'smart data' to make intelligent business decisions

Richard Jones Archive
With improvements in data quality, companies can accomplish great things in the realm of customer analytics. By gathering consumer information and using verification software to double-check email addresses, postal addresses, phone numbers and more, corporations can build deep coffers of knowledge that they can in turn apply to intelligent decision-making about the futures of their enterprises.

Read more

Data analysis ranks as top IT initiative for companies

Rachel Wheeler Archive
The importance of ensuring data quality can not be understated. In today’s business climate, analytics have rapidly become one of the most significant driving forces behind the improvement of information technology, and data analysis is doomed to failure unless firms address the initial problem of making their data as accurate as possible.

Read more

Maintaining accurate data helps financial institutions service customers

Richard Jones Archive
While every company has a need for data quality, financial institutions are perhaps the best equipped to put their data to use, compiling accurate contact information, financial statistics and demographic knowledge on their customers, which in turn can help them perform customer analytics.

Read more

Real-time data has lasting impact on healthcare industry

Rachel Wheeler Archive
All companies that go to great lengths to ensure data quality are able to reap tremendous benefits. By accumulating accurate knowledge of consumers, their finances and their demographic information, firms can leverage that data into advanced metrics that help them determine the future of their enterprises.

Read more

Analyzing quality data can be a social process for all involved

Rachel Wheeler Archive
For companies who demonstrate a superb level of commitment to data quality, the benefits are numerous. Having accurate data on customers helps firms to analyze their clientele and find key trends, which may in turn help them boost sales, improve consumer loyalty and leave a positive impact on their bottom lines for years to come.

Read more

Data quality can have positive impact in business intelligence

Paul Newman Archive
Once companies have performed their due diligence to ensure data quality, they can begin the task of channeling their accurate information into business intelligence initiatives. There is a lot of debate about the exact meaning of the words “business intelligence,” but more or less, it entails taking massive amounts of customer data and using it to make intelligent decisions about the future of a company.

Read more