Hiring decisions can be among the most critical choices a company makes. One successful pickup can elevate a business to new heights, while one bad one can sink the ship. Yet not enough executives are making the conscious choice to use more analytics to improve their decision-making processes.
Companies have begun to use big data to analyze more than just their customers and their business-to-business clients. Theyre also looking to uncover more information on their own employees, using workforce analytics to make key decisions about their personnel.
Medical researchers can develop clearer pictures of patients by examining data points including weight, age, gender and historical information such as tobacco use and exposure to toxins. All of this knowledge can contribute to building more sophisticated models.
Data can be profoundly influential in political campaigns, as strategists have found ways to use big data analytics to help them win elections. By gathering information about swing voters - where they live, what demographic groups they belong to and what factors influence their voting choices - political parties can find ways to extract the most from every campaign dollar, targeting the voters who matter most.