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Monthly Archives: September 2013

Advocates must fight for data quality within their organizations

Rachel Wheeler Archive
At the center of the IT hierarchy, someone needs to stand up and stress the importance of data quality.

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University partnerships have potential to strengthen analytics movement

Rachel Wheeler Archive
ItÂ’s vital that companies form solid partnerships with colleges and universities to emphasize analytics training as an ongoing pursuit, not merely a one-time measure.

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More channels means more data for retail marketers

Paul Newman Archive
The proliferation of multiple channels can be expected to revolutionize retail marketing.

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Data-driven processes improve personalization in marketing

Rachel Wheeler Archive
Anyone can find data, but those who find the most precise data will win the race.

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