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Monthly Archives: October 2013

Direct mail is still a relevant marketing strategy in 2013

Richard Jones

October 31, 2013

Archive

If you believe everything you read about in tech blogs, you might infer that snail mail is dead - but in reality, that’s very far from the case.

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Are companies taking action with data quality?

Rachel Wheeler

October 31, 2013

Archive

Once companies are able to address the data quality issue, they can turn their attention to other matters - such as actually getting results from all the information they’re collecting.

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The need for high-quality data in human resources

Paul Newman

October 31, 2013

Archive

Just as they put a lot of time and money into mining information and ensuring data quality with their customers, they can do the same with their workforce.

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Data quality vital for federal tax bureaus during busy season

Rachel Wheeler

October 31, 2013

Archive

There are many reasons that federal government officials have a need to maintain high levels of data quality. One of them is tax collection.

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Address verification sorely needed to assist local post offices

Richard Jones

October 25, 2013

Archive

It's not just big business that needs accurate clusters of data in its coffers.

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Businesses should continuously monitor the quality of their data

Rachel Wheeler

October 25, 2013

Archive

It's important for IT leaders to know that guaranteeing data quality is not a one-time action - it's a continuing pursuit.

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Inaccurate contact information in voter databases proves troublesome

Paul Newman

October 25, 2013

Archive

In the for-profit private sector, data quality can make the difference between a smart business decision and a costly misstep. In the public realm, it’s not about making profits or incurring losses, but trouble with accurate data can lead to serious miscarriages of justice.

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How valuable is data quality in marketing?

Paul Newman

October 25, 2013

Archive

The more precise marketers get with their data, the better.

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Businesses should celebrate their data-driven successes

Richard Jones

October 10, 2013

Archive

There’s a need for more positivity regarding companies’ data initiatives.

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Remediate your data by preventing any and all defects

Paul Newman

October 9, 2013

Archive

A simple way to explain data remediation is that it’s like taking care of your teeth.

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