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Yearly Archives: 2014

What's up Wednesday: Greylisting

What’s up with…greylisting?

Greylisting is a method used by Internet Service Providers (ISPs) to defend their users against spam. While the concept can be quite technical, it is important for marketers to have an understanding of how greylisting can impact their email campaigns.

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How sophisticated is your data quality strategy?

As marketers, one of the top things we are worried about is the new data-driven age. Information is changing the way we function and creating entirely new roles and responsibilities within our industry. I recently attended a Garter webinar, Focus on: Data-Driven Marketing, where they said that data causes the most anxiety for marketers.

We are left wondering:

  1. Do I have enough information to execute the types of campaigns and messages I want to?
  2. Am I gaining a full enough understanding of my consumer to really engage with them?
  3. Is the data I am using complete and reliable?

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Email Insider Summit: Things I learned from 3 days of email nerdiness

I’m just getting back from a pretty amazing conference: MediaPost’s Email Insider Summit, held this week at the [ridiculously gorgeous] Stein Erickson Lodge in Park City, Utah. It was a great chance to get to know some of the most innovative thinkers in the email marketing world, and truly nerd out over all things email. The fabulous mountain views and plentiful skiing opportunities didn’t hurt either.

From hearing how a 100+ year old organization completely transformed its digital presence to understanding how exactly to market bacon cheeseburgers via email, there were a number of experts in the email space sharing insights to learn from, and lots to take away. I wanted to share the top three things I took home with me from Utah (minus a few snowboarding-induced bruises):

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What’s up Wednesday: Phone validation

In our new video series “What’s up Wednesday,” we’ll give you a quick video overview of a concept that we often get questions about at Experian Data Quality.

What’s up with… phone validation? Verifying phone numbers is a critical aspect of your overall data quality strategy. The phone can be an excellent way to reach out to your customers, but if your organization isn’t handling them properly you could be putting yourselves at risk.

When it comes to consumer privacy and phone numbers, the Federal Communications Commission (FCC) has put a number of regulations in place to protect consumers. Anyone collecting this sensitive information must be aware of the Telephone Consumer Protection Act (TCPA) – otherwise your organization could face poor customer satisfaction, fines or lawsuits.

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Experian Data Quality positioned in Gartner’s 2014 Magic Quadrant for Data Quality Tools Report

Today, we are excited to announce that Experian Data Quality has been placed on the Gartner Magic Quadrant for Data Quality Tools. You can access the full Gartner report from our website.

We are ranked as a ‘Challenger’, which we know means our organization is recognized as performing well within our line of expertise, providing customers with the right products and services they need to effectively manage their data. We believe Gartner’s recognition of Experian Data Quality in this way reinforces our ongoing success in providing customers across the globe with proven data quality technology to meet their business requirements.

When our company started several decades ago, we were focused on a simple message of improving address data quality. Over the past several years, we have continued this same dedication, but expanded it to a much broader market. Now, we help users across businesses, from IT to average business stakeholders, understand and leverage the valuable asset of data.

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Email Open Rates are on Their Way Up! So Why Does No One Care?

Email open rates are on the rise, but few are celebrating the ascent. According to Epsilon’s Q1 2014 Email Trends and Benchmarks report, open rates have increased from 26.2 percent in Q1 2012, to 32.9 percent in Q1 2014. An increase of 26 percent over two years is nothing to sneeze at, but what are we really measuring? 

 

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Recovering from holiday email mishaps

You’re in the thick of the holiday shopping season. Your email campaigns are queued up, and everything seems to be running smoothly. All of a sudden, smack in the middle of the holiday rush, you get blocked by a major internet service provider (ISP). None of your emails are getting through. Email marketing fail!

This scenario can be devastating for a retailer, especially the busiest time of the year. So how can you recover from a holiday email mishap? Here are three tips to get back on the right track.

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Working at a socially responsible company: What makes Experian Data Quality stand out?

This October I participated in my third 60 mile walk for breast cancer. The event raises awareness and funds for breast cancer research and screening. As the daughter of a survivor, this event and the cause are very close to my heart. The walk is a life-changing experience, full of inspiration and remembrance. Each year I am most impressed by the support I receive from my community.

What does this have to do with Experian Data Quality? Participation in the walk is not only a large financial commitment (with fundraising minimum of $2,300), but also a huge time commitment, for both training and the actual walk itself (requiring travel this year to Atlanta, GA). I am thankful to work for a company that positions itself in part of my support community. Experian Data Quality allowed for me to take the time off needed to travel to and participate in the event showing their dedication to having socially responsible employees. Additionally, 43 percent of donors to my fundraising efforts came from Experian Data Quality employees, including senior management and peers both on and off my team.

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Everyone has loyalty campaigns, but few get the data right

It seems that every time I go into a store today, I am offered a loyalty card. From one of my favorite local restaurants to my shoe store VIP program, I feel like I am getting a host of emails and points at every turn. Statistics support my theory: according to a recent Experian Data Quality study, 91 percent of organizations use loyalty programs.

Why did they become so prevalent? Today’s consumer is more empowered than ever before and driving major change within business. In the era of Yelp, digital channels and a 24/7 shopping cycle, organizations have less control.

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