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Monthly Archives: January 2014

Data quality fiascoes continue to plague Medicaid programs

As the baby boomer generation retires and more citizens begin applying for assistance with health care, it becomes even more important that government offices maintain high standards for data quality.

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Roundup of January news stories

In January, the need for high-quality data came to light in education, health business and more.

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Better governance helps eliminate mistakes in marketing data quality

As businesses seek to acquire more information about their customers and the economic climate around them, they become increasingly reliant on data collection.

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Data inaccuracy plagues companies more than they realize

When information is accurate, it can be a tremendous boon to any business. But more often than not, there are problems with data quality that get in the way.

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Disposable Email Addresses: What Are They and How Should Email Marketers Handle Them?

Over the past few months we have been diving in on the topic of “inactive” email addresses and how marketers might manage them to improve email marketing performance. Continuing on the path of understanding inactive email addresses, I thought it appropriate to tackle one of the lesser understood examples: disposable email addresses.

 

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