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Monthly Archives: January 2014

Address management especially important during tax season

Paul Newman Archive
Pretty much all public and private organizations have a need for strong address management practices.

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Data-driven strategies will render old-style retail techniques obsolete

Rachel Wheeler Archive
With a focus on technology, innovators are changing the way vendors become acquainted with their customers.

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Data quality fiascoes continue to plague Medicaid programs

Rachel Wheeler Archive
As the baby boomer generation retires and more citizens begin applying for assistance with health care, it becomes even more important that government offices maintain high standards for data quality.

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Online surveys represent potential gold mine of customer data

Paul Newman Archive
Customer surveys can be a tremendous asset to any organization that’s reliant on data.

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Address management is a driving force behind effective mail delivery

Paul Newman Archive
All organizations that collect contact information, public and private, must have an emphasis on address management.

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Roundup of January news stories

Rachel Wheeler Archive
In January, the need for high-quality data came to light in education, health business and more.

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Better governance helps eliminate mistakes in marketing data quality

Rachel Wheeler Archive
As businesses seek to acquire more information about their customers and the economic climate around them, they become increasingly reliant on data collection.

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Data inaccuracy plagues companies more than they realize

Richard Jones Archive
When information is accurate, it can be a tremendous boon to any business. But more often than not, there are problems with data quality that get in the way.

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The 'division problem' with ensuring data quality

Richard Jones Archive
Often, companies fail to unite all of their disparate sources of information under one roof.

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Disposable Email Addresses: What Are They and How Should Email Marketers Handle Them?

Craig Swerdloff Archive
Over the past few months we have been diving in on the topic of “inactive” email addresses and how marketers might manage them to improve email marketing performance. Continuing on the path of understanding inactive email addresses, I thought it appropriate to tackle one of the lesser understood examples: disposable email addresses.

 

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