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Monthly Archives: March 2014

Roundup of March news stories

Rachel Wheeler Archive
March was another encouraging month for all outfits that care about data mining and analysis.

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Information management helps companies beat the competition

Paul Newman Archive
If a rival company has better data, it's likely to do more business in turn.

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Data scientists can be a driving force in the retail sector

Richard Jones Archive
It's well understood in 2014 that if retail organizations want to get ahead of their competition, they can make a lot of progress simply by leaning more on data across the board.

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Getting a competitive advantage through superior marketing data

Rachel Wheeler Archive
At its core, marketing data represents an area of great potential for all businesses.

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What high-quality data reveals about customer service

Richard Jones Archive
One of the key uses that any organization has for consumer data is in customer service.

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Six Tips to Maximize Email ROI

Ali Swerdlow Archive

A clean list is the key to better email marketing performance. Sending emails to invalid addresses negatively affects your sender reputation causing ISPs to filter and block your email. The higher your reputation, the more of your email gets delivered to the inbox.  

 

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Forging a partnership between analytics overseers and marketers

Rachel Wheeler Archive
One of the hot-button issues in analytics today is the challenge of aligning companies' information technology offices with their marketing and customer service departments in order to deliver better, faster results through data.

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Why IT offices drop the ball on analytics, and how they can stop

Rachel Wheeler Archive
One of the most challenging aspects of delving into analytics in a business setting is getting a company's IT department to align - in mission and approach - with its marketers.

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Government offices need strong address management practices

Rachel Wheeler Archive
For any organization that works with large volumes of data on individuals and their contact information, it's important to have strong address management solutions in place for keeping tabs on everyone.

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Building analytics alliances in the corporate C-suite

Paul Newman Archive
No matter how visionary and skilled a chief information officer might be, it's impossible for any CIO - or even collectively, a whole IT office - to tackle matters of data quality alone.

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