A clean list is the key to better email marketing performance. Sending emails to invalid addresses negatively affects your sender reputation causing ISPs to filter and block your email. The higher your reputation, the more of your email gets delivered to the inbox.
One of the hot-button issues in analytics today is the challenge of aligning companies' information technology offices with their marketing and customer service departments in order to deliver better, faster results through data.
For any organization that works with large volumes of data on individuals and their contact information, it's important to have strong address management solutions in place for keeping tabs on everyone.