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Monthly Archives: March 2014

Examining the disconnect between IT and marketing

Richard Jones Archive
It’s important that the information technology office work closely with the marketing branch to keep operations running smoothly.

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How hard is it to find data analysis talent, really?

Rachel Wheeler Archive
As organizations everywhere put more and more emphasis on analytics, there’s understandably a growing level of concern about whether industries have the talent to keep the trend afloat.

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Balancing the 'data-centric' and 'human-centric' approaches to marketing

Paul Newman Archive
Data and human interaction can work in concert to help companies improve.

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Using the right tools to tackle difficulties with data quality

Richard Jones Archive
The difficulty lies in the question of how exactly to achieve success with data quality.

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Data quality plays a significant role in customer service

Paul Newman Archive
For a larger business, it’s hard to gather enough anecdotal evidence to paint the full picture of who customers are and what they want.

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Tackling the greatest challenges when striving for data quality

Richard Jones Archive
The first step for ensuring data quality is for a business to consider its mission and its overall goals.

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Emergency crews must have a better handle on contact information

Rachel Wheeler Archive
In some situations, managing contact information effectively can even save lives.

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On the connection between 'data' and 'information'

Rachel Wheeler Archive
Are “data” and “knowledge” exactly the same thing, or are they merely two related concepts?

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Measuring timeliness is vital to understanding data quality

Rachel Wheeler Archive
Timeliness is a key factor when it comes to getting good data.

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Medicare offices stay wary of fraud, data quality issues

Paul Newman Archive
Managing data is a complicated endeavor - and accuracy, efficiency and security all need to be considered.

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