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Monthly Archives: April 2014

Roundup of April news stories

Paul Newman Archive
Here's a recap of the stories that made headlines in April.

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Mobile marketing represents gold mine of e-commerce data

Richard Jones Archive
Mobile commerce is ubiquitous these days.

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The 'data revolution' and its impact on marketing analytics

Richard Jones Archive
There's enormous potential in financial and marketing analytics.

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Why companies are auditing their data to alleviate quality errors

Paul Newman Archive
Data quality is a key indicator of performance for marketers.

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How email marketing leads to real engagement

Rachel Wheeler Archive
Businesses need to stay vigilant when it comes to contact data quality.

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The effect of data quality in cross-channel marketing

Richard Jones Archive
Cross-channel marketing presents numerous difficulties with data quality.

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Data enhancement helps companies manage customer service information

Paul Newman Archive
Companies can benefit from using data enhancement solutions.

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With greater data quality comes consistency in companies' workflows

Richard Jones Archive
The more people there are in analytics, the harder it is to be consistent.

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How data enrichment can rapidly improve customer service

Rachel Wheeler Archive
Complete information enables companies to take fast action.

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