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Monthly Archives: July 2014

Roundup of July news stories

Rachel Wheeler Archive
Every month, more and more news stories break about the progress in the data movement.

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How to improve email data quality

"Virtually everything in business today is an undifferentiated commodity, except how a company manages its information. How you manage information determines whether you win or lose."Bill Gates

The lifeblood of email marketing is the quality of email address data; virtually every email campaign metric can be traced back to it. The better the quality of the data, the more likely marketers are to experience higher email open and click through rates, more conversions, and often times, a higher ROI from the expenditure. On the flip side, poor data quality can mean bad things for demand generation.

Although marketing executives all over the world lament the quality of their databases, all recognize that great data quality does not just happen. In fact, according to a recent Experian Data Quality study, on average, organizations believe a quarter of their database is inaccurate.

The financial impact of poor data can be quantified as well. Gartner estimates that businesses waste $8 million on average per year as a direct result of poor data. “The longer incorrect records remain in a database, the greater the financial impact,” says Jonathan Block, SiriusDecisions Senior Director of Research. “This point is illustrated by the 1-10-100 rule: It takes $1 to verify a record as it’s entered, $10 to cleanse and de-dupe it, and $100 if nothing is done, as the ramifications of the mistakes are felt over and over again.”

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Dissecting data quality by understanding disparate sources

Rachel Wheeler Archive
A great deal of companies' challenges concern data quality.

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Restaurateurs need better data for new analytical efforts

Richard Jones Archive
A new group of business leaders is interested in data: restaurateurs.

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Analytics can rapidly change the game for retailers

Rachel Wheeler Archive
In short, it’s an exciting time to be working in retail.

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Data quality has a clear impact on analytics

Richard Jones Archive
Data quality is important as companies look to achieve their growth goals.

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Address verification issues can render public messages ineffective

Richard Jones Archive
Government offices often send their citizens mail.

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As digital technology grows, so too does direct marketing

Richard Jones Archive
A superior approach to customer information is essential.

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Examining the latest trends in email marketing

Richard Jones Archive
Everyone can benefit from better email marketing data.

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Address management proves especially crucial in medical field

Paul Newman Archive
Address verification errors cause problems for organizations everywhere.

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