Skip to main content

Monthly Archives: September 2014

3 reasons your customer on-boarding isn’t working

Joseph Lang

September 30, 2014

Data quality

We live in a world in which people want and expect information at their fingertips at all times through all channels. In the utility space, it’s no different, and especially important during on-boarding, when you first start a customer relationship. Not having a quick and efficient on-boarding process can mean a poor customer experience and significant increases in operational inefficiencies.

A customer’s first impression of your company happens when they start services. That’s why it’s so important to make the on-boarding process as quick and efficient as possible.

Here are three primary reasons that your customer on-boarding could be problematic (and some simple ways to avoid issues):

Read more

Educators must take utmost care with student contact information

Richard Jones

September 29, 2014

Archive

Educators have many logistical challenges to juggle every day.

Read more

Crowdsourcing drives data collection for the next generation

Paul Newman

September 29, 2014

Archive

There are more strategies for direct marketing than ever before.

Read more

Ushering in an effective 'data-first approach'

Rachel Wheeler

September 29, 2014

Archive

It's a simple concept, but it will have a profound impact - put data first.

Read more

With medical data, good contact information is key

Paul Newman

September 26, 2014

Archive

People are always extremely private about their medical status.

Read more

Email marketing remains popular, effective for many businesses

Richard Jones

September 26, 2014

Archive

Email still has a place in the modern marketing landscape.

Read more

Searching for quality in today's 'open' data

Rachel Wheeler

September 26, 2014

Archive

Governance of "open" data is hard work, but it's well worth it.

Read more

Data quality, explained in a 3-step process

Richard Jones

September 25, 2014

Archive

Here's a three-step process for verifying data quality.

Read more

The top 5 email list hygiene mistakes

Email is the most popular marketing communication channel. On the surface, email marketing seems relatively inexpensive and easy-to-do. However, there are many challenges to fully leveraging the channel.

A very deceiving area is the email marketing database. While it seems like you would just collect emails and then send to them, there are far more complications. Poor email list hygiene can lead to an inability to communicate with subscribers and a poor sender reputation. When this occurs, any investment in the email marketing channel is worthless and can seriously damage the effectiveness of an email marketing program.

In email list hygiene, there are several common mistakes, which include:

  1. Treating all subscribers the same
  2. Purchasing email lists
  3. Letting email addresses go stale and out-of-date
  4. Failing to collect email addresses on every channel
  5. Looking at the wrong metrics

Read more

Who's responsible for data quality? Everyone

Richard Jones

September 16, 2014

Archive

Everyone in a company stands to benefit from better data quality.

Read more

Copyright ©, 2014-2017. All rights reserved.

125 Summer St Ste 1910, Boston MA 02110-1615, US