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Monthly Archives: October 2014

Valuing data quality over massive quantity

Richard Jones Archive
Clean data helps companies tackle myriad challenges.

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Loyalty programs yield high-quality data for direct marketing

Rachel Wheeler Archive
Loyalty programs lead to better customers and better data.

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3 innovative ways to make email marketing more effective

Paul Newman Archive
Companies everywhere are discussing the best tactics for email marketing.

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3 ways that data quality can drive strong sales performance

Richard Jones Archive
What does data quality actually "do" for a business?

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4 areas to improve your email marketing strategy this fall

Rachel Wheeler Archive
Where can your company better itself when it comes to email?

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Tackling issues of data quality collectively and collaboratively

Paul Newman Archive
Mistakes in data quality can lead to embarrassing mishaps.

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