This is anti-autoresponder, death of the automatic email reply.
Digital marketers have relied on the autoresponder for years. It has commonly been used as an engagement tool to send automatic messages to users when they sign up for a free trial, attend a webinar or request a monthly newsletter.
Autoresponse: A brief history
To understand where it has all gone wrong, we should first understand why it was created in the first place. Initially, the autoresponder was created in mail transfer agents to create ‘bounce back’ emails so users knew when an email wasn't getting to its intended recipient.
In our new video series “What’s up Wednesday,” we’ll give you a quick video overview of a concept that we often get questions about at Experian Data Quality.
What’s up with…invalid email addresses? Have you ever thought about how many email addresses you collect annually? Invalid email addresses could be costing you big bucks.