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Monthly Archives: November 2014

Improving data governance to maximize business success

Richard Jones Archive
Every business under the sun wants to accomplish more with data.

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Death of autoresponder (DOA)

This is anti-autoresponder, death of the automatic email reply.

Digital marketers have relied on the autoresponder for years. It has commonly been used as an engagement tool to send automatic messages to users when they sign up for a free trial, attend a webinar or request a monthly newsletter.

Autoresponse: A brief history

To understand where it has all gone wrong, we should first understand why it was created in the first place. Initially, the autoresponder was created in mail transfer agents to create ‘bounce back’ emails so users knew when an email wasn't getting to its intended recipient.

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Email marketing is about providing timely content

Richard Jones Archive
Slow and steady doesn't necessarily win the email marketing race.

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What’s up Wednesday: Invalid email addresses

In our new video series “What’s up Wednesday,” we’ll give you a quick video overview of a concept that we often get questions about at Experian Data Quality.

What’s up with…invalid email addresses? Have you ever thought about how many email addresses you collect annually? Invalid email addresses could be costing you big bucks.

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In direct marketing, email and mobile go hand in hand

Paul Newman Archive
Consumers expect their brand relationships to be dynamic and fast-paced.

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Data quality is essential in the 'proximity marketing' process

Richard Jones Archive
Data quality is often a matter of location.

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High-quality data leads to intelligent business decisions

Paul Newman Archive
For any business that manages data, there should be interest in data quality.

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