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Yearly Archives: 2014

What’s up Wednesday: Invalid email addresses

In our new video series “What’s up Wednesday,” we’ll give you a quick video overview of a concept that we often get questions about at Experian Data Quality.

What’s up with…invalid email addresses? Have you ever thought about how many email addresses you collect annually? Invalid email addresses could be costing you big bucks.

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Data quality is essential in the 'proximity marketing' process

Richard Jones Archive
Data quality is often a matter of location.

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In direct marketing, email and mobile go hand in hand

Paul Newman Archive
Consumers expect their brand relationships to be dynamic and fast-paced.

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High-quality data leads to intelligent business decisions

Paul Newman Archive
For any business that manages data, there should be interest in data quality.

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The real nightmare on Elm Street: Horror stories from your email list

Halloween: A time of tricks, treats and non-stop horror flicks playing on television. I don’t consider myself a scary movie aficionado by any means, but I've watched enough of these films to learn certain facts: don’t ever investigate scary noises alone, kids who see ghosts should be taken seriously and there is never cell phone service during paranormal events.

As a marketer, this got me thinking: horror movies are ripe with certain clichés storylines, just like certain scary themes that seem to recur for marketers. I’m talking about the unexpected, fear-inducing issues that can pop up and derail email marketing efforts, monsters living in your email list that quickly drive your engagement rates and other metrics into the ground.

Having nightmares yet? Check out my list of the most common scary stories we see related to email marketing.

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Mobile data will play a key role as retail habits evolve

Rachel Wheeler Archive
There's no excuse for relying on dirty data in mobile commerce.

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Roundup of October news stories

Rachel Wheeler Archive
Data is still evolving. Each month brings new developments, October included.

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Finding the real impact of data quality in finance

Richard Jones Archive
Businesses have practically endless reasons to care about data quality.

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State government offices must take care of contact information

Paul Newman Archive
Address verification is a way to nip a growing problem in the bud.

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5 tips for maximizing the potential of your email database

I've just ended a 3 week tour of industry events and user conferences specific to the digital marketing and email industries. Getting out of the office is always great as I have an opportunity to hear what customers and thought leaders are buzzing about. I heard a lot of conversation about different marketing technologies and strategies that organizations are using to reach their customers.

Savvy marketers know that the days of batch-and-blast email campaigns are over, and they’re investing heavily in marketing technologies to better target and nurture their customers.

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