In our new video series “What’s up Wednesday,” we’ll give you a quick video overview of a concept that we often get questions about at Experian Data Quality.
What’s up with…invalid email addresses? Have you ever thought about how many email addresses you collect annually? Invalid email addresses could be costing you big bucks.
Halloween: A time of tricks, treats and non-stop horror flicks playing on television. I don’t consider myself a scary movie aficionado by any means, but I've watched enough of these films to learn certain facts: don’t ever investigate scary noises alone, kids who see ghosts should be taken seriously and there is never cell phone service during paranormal events.
As a marketer, this got me thinking: horror movies are ripe with certain clichés storylines, just like certain scary themes that seem to recur for marketers. I’m talking about the unexpected, fear-inducing issues that can pop up and derail email marketing efforts, monsters living in your email list that quickly drive your engagement rates and other metrics into the ground.
Having nightmares yet? Check out my list of the most common scary stories we see related to email marketing.
I've just ended a 3 week tour of industry events and user conferences specific to the digital marketing and email industries. Getting out of the office is always great as I have an opportunity to hear what customers and thought leaders are buzzing about. I heard a lot of conversation about different marketing technologies and strategies that organizations are using to reach their customers.
Savvy marketers know that the days of batch-and-blast email campaigns are over, and they’re investing heavily in marketing technologies to better target and nurture their customers.