Marketing automation tools are awesome. They come with a promise of contextual marketing, customized content, higher quality leads, unicorns and rainbows…everything a marketer could ever want. Are you looking for a simple way to boost your marketing automation platform’s success? Look no further than an email verification solution.
You can set up elaborate marketing automation workflows, custom landing pages and tailor personalized content that rivals Amazon, but without good data your hard work is not going bring the results you’re hoping for. Email verification can help ensure your personalized emails are reaching the inbox, safeguard against invalid contact information entering your marketing database and help improve conversion rates from contacts you may have lost otherwise.