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Yearly Archives: 2017

How high quality data improves higher education

In 2012, Experian Data Quality partnered with the Common App to provide real-time address validation to users of the system for the college application process. This solved a multitude of data problems that colleges were having with getting acceptance letters to the right students. The original expectation had been that students wanted to get the information right and therefore would update the application address fields appropriately.

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Top 6 ways data quality can help utilities personalize the customer experience

With deregulation across the utilities industry, it is more important than ever to understand your customers. Here at Experian Data Quality, we can help. Our solutions can give you a better sense of the customer information you have and provide you with additional data attributes. This will help your organization gain a better picture of who your customers are, and therefore personalize each customer interaction through enhanced insights.

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Embracing best practices in data quality management today

If companies are collecting data, but it's inaccurate or outdated, they're only going to get themselves into trouble. Here are three examples of data quality best practices.

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The evolving role of the CDO

This week, I attended the FIMA (Financial Information Management) Data Management conference in Boston. While I have heard of this conference, I have not attended in the past. I was excited to hear what the industry experts had to say over the course of two and a half days. The opening remark was given by Peter Serenita, Group CDO at HSBC. He talked about the evolution of his own role—the Chief Data Officer (CDO)—across industries and companies. 

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Grow your email marketing list

As digital marketers, the technology available to help us get the word out about our products seems limitless. Whether you’re focused on hyper-personalization, segmentation, or building out models to target ideal customers, the most tried and true channel has been, and for the foreseeable future will remain, email marketing. Why do we love it so much? It’s fast and efficient and inexpensive compared to other channels.

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Outfitting Cabela's with the right email verification data

After collecting email addresses through various channels and validating only the form and syntax of those collected through their Ecommerce channel, Cabela’s had amassed a large number of suspected “bad” email addresses over the years. Experian Data Quality's batch email cleansing solution helped them recover a significant portion of email addresses to include in email marketing communications. 

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Validating an address with CASS and DPV data

A lot goes into confirming that an address is valid. For the United States Postal Service (USPS), there are several pieces of information needed to verify an address. When you use address validation software, it checks the information entered against USPS’s database and requirements. A couple of terms to know when it comes to address validation are CASS and DPV. The Coding Accuracy Support System (CASS) is a certification process used by USPS to evaluate the accuracy of address correction/matching software. Delivery Point Validation (DPV), which is one of the USPS-sourced files included in CASS data, is used to check the status of a specific address within the United States.

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Experian Data Quality celebrates Patriots' Day

Patriots’ Day has always held a special place in the hearts of Bostonians—it is Marathon Monday. As a day that many have trained for, for months or more, Marathon Monday has a special meaning to every runner. Its meaning, however, is not reserved only for the runners. As a company based in Boston, we feel it is important to incorporate the spirit of Marathon Monday and Patriots’ Day into our culture. 

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Regulation, fintech, customer experience: 3 lessons from CBA LIVE 2017

Deep in the heart of Texas, a consortium of professionals from the retail banking industry met last week for the seventh annual Consumer Bankers Association (CBA) LIVE conference. While a majority of the conference’s 1,400 attendees represent organizations across the financial services industry, they appear to share similar challenges, interests, and concerns. Specifically, keynotes and highly-attended track sessions focused on key themes, including what the current political climate means for regulatory bodies such as the Consumer Financial Protection Bureau (CFPB), how the relationship between banks and fintech companies is evolving, and how banks should be leveraging digital channels to create engaging customer experiences. Here are my three key takeaways from this year’s CBA LIVE conference:

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3 takeaways from Enterprise Data World 2017

This year, Enterprise Data World (EDW) took their conference to the Omni Hotel in Atlanta, GA. EDW examines the latest trends in the world of data—especially in regards to data governance and data quality. This event focused on leveraging data as an asset and bringing IT and business users together to make better decisions for their enterprises. The keynote speakers focused on the emergence of the Chief Data Officer (CDO) within organizations, the importance of having a foundation of high quality data, data modeling, and much more. 

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