Monthly Archives: May 2017

Experian is dedicated to making a meaningful impact in the communities that we live and operate in. Through relationships with non-profit organizations, financial support of local programs or initiatives, and encouraging employees to participate in community service, we champion multiple important causes while simultaneously encouraging a strong culture of caring across the organization. 

According to a study by 451 research, the cloud storage market is expected to double from 2016 to 2017, with cloud storage costs jumping from $19 billion to nearly $40 billion. As organizations prepare to invest even more in storing their data, it is important to remember that storing vast amounts of data is only valuable when you know what to do with that data. Storing data you do not use can cost more than you may think. 

Last week, our Women in Experian group hosted an event in our Boston office, focused on how to “Achieve our Peak Perforce,” led by Christine Fiske. Christine is a Senior Digital Marketing Freelance Consultant, working primarily with startups and VC firms. Currently, she is working to become a leadership development facilitator and presented her session about achieving peak performance. Here are three takeaways I gained from this unique event: 

In 2012, Experian Data Quality partnered with the Common App to provide real-time address validation to users of the system for the college application process. This solved a multitude of data problems that colleges were having with getting acceptance letters to the right students. The original expectation had been that students wanted to get the information right and therefore would update the application address fields appropriately.

With deregulation across the utilities industry, it is more important than ever to understand your customers. Here at Experian Data Quality, we can help. Our solutions can give you a better sense of the customer information you have and provide you with additional data attributes. This will help your organization gain a better picture of who your customers are, and therefore personalize each customer interaction through enhanced insights.

This week, I attended the FIMA (Financial Information Management) Data Management conference in Boston. While I have heard of this conference, I have not attended in the past. I was excited to hear what the industry experts had to say over the course of two and a half days. The opening remark was given by Peter Serenita, Group CDO at HSBC. He talked about the evolution of his own role—the Chief Data Officer (CDO)—across industries and companies. 

As digital marketers, the technology available to help us get the word out about our products seems limitless. Whether you’re focused on hyper-personalization, segmentation, or building out models to target ideal customers, the most tried and true channel has been, and for the foreseeable future will remain, email marketing. Why do we love it so much? It’s fast and efficient and inexpensive compared to other channels.

After collecting email addresses through various channels and validating only the form and syntax of those collected through their Ecommerce channel, Cabela’s had amassed a large number of suspected “bad” email addresses over the years. Experian Data Quality's batch email cleansing solution helped them recover a significant portion of email addresses to include in email marketing communications.