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66% rate timing as essential factor in responses to direct marketing

Rachel Wheeler Archive
Two thirds of respondents have identified timing as the factor which has the most influence over whether they will read direct marketing, research reveals.

A study conducted by GI Direct has also found that 31.5 per cent are affected by the level of personalization that direct mail marketing displays.

Patrick Headley, managing director of the firm, says that both of these factors are crucial and irreplaceable, address data software users may be interested to discover.

He states: "Too little attention is being paid to ensuring direct marketing arrives at a time when the recipient is most likely to respond and buy."

Mr Headley says that attempts to deliver these messages have a "critical" reliance on these factors if they are to be successful.

Earlier this month, the Jackson Hole Daily reported that parcels containing only a street address will no longer be delivered in Wyoming, as local postal workers will not look up post office box numbers for these items.