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Address verification needs to take place at the 'point of data capture'

Real time address verification software is vital for businesses looking to save time and money, it has been suggested.

Recent research conducted by Forrester has recommended that firms look to control the quality of address data at the point of entry, rather than during database cleansing, TCMNet reports.

Indeed, the news provider reports that the research concludes that the only way to guarantee the accuracy of an address is to verify it during the data capture process "while the customer is still engaged online, on the phone or in person".

"The cost and risk associated with incorrect or incomplete address information is often the most visible and easily quantifiable of all data quality concerns," the paper claims.

Earlier this year, Experian QAS announced that it is teaming up with Demandware to provide an address matching service for the on-demand e-commerce platform.

Experian QAS explained that the technology helps to reduce costs by minimizing the number of mistakes incurred through the input of incorrect addresses.

Posted by Richard Jones
 

Recent research conducted by Forrester has recommended that firms look to control the quality of address data at the point of entry, rather than during database cleansing, TCMNet reports.

Indeed, the news provider reports that the research concludes that the only way to guarantee the accuracy of an address is to verify it during the data capture process "while the customer is still engaged online, on the phone or in person".

"The cost and risk associated with incorrect or incomplete address information is often the most visible and easily quantifiable of all data quality concerns," the paper claims.

Earlier this year, Experian QAS announced that it is teaming up with Demandware to provide an address matching service for the on-demand e-commerce platform.

Experian QAS explained that the technology helps to reduce costs by minimizing the number of mistakes incurred through the input of incorrect addresses.

Posted by Richard JonesADNFCR-2366-ID-800023058-ADNFCR

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